Creatives reconsider print media articles by Print Power — The latest print facts, case studies and expert opinions.
Ikea gets sleepy while Ford feels weepy
Creatives in the here and now are harbouring concerns about whether print media can reach the dizzying heights of digital. So let us confidently say, it most certainly can.
Newspapers are littered with convention-bending opportunities (see below). Magazines are fodder for upstart publishers and creative technologists (below again). And mail – the black sheep of the bunch – offers a rare chance to communicate with consumers one-on-one (and again).
All are exciting developments. Yet all are neglected by adland at large.